“I need Ghanaians to stop being hard on artistes who leave the label and expecting them to perform at the same level they were performing at the label”
These are the words of Richie Mensah, chief executive of Lynx Entertainment. He said this during an interview he had with JoyNews.
According to the CEO, artistes struggle after they exit his record label because the structures they have ran at Lynx over the past 14 years is tried, tested and proven. Unfortunately, these structures and systems of operation Lynx uses to support their Artiste is not available to them when they leave.
He mentioned that, musicians who exit the label find the terrain challenging as independent acts because of a lack of structures or professional help.
“Let me break down, the lynx structure to you, there is me, the CEO plus creative director, we also have a business development manager who decides all the business that comes in and out of the company so when a Lynx artiste is working, all these things are being handled for them. When they leave the label, they do not have this. So now, they are doing all this on their own, which is difficult.” he added.
He also said that after their departure, some of these artistes try to do everything by themselves.
Richie Mensah also advised Ghanaians to stop pressuring or expecting too much from former Lynx Entertainment signees.
“Salaries we are paying are from what we did years ago. We will invest now, knowing that we will make it back later. We have grown to be a big company that can afford to do all these things”.
Richie Mensah further stated that when the artistes leave the label, they lose a strong team and will take time for them to rebuild a new strong team.